Today’s candidates are unlike any employers have encountered in history. With unique preferences, priorities and unprecedented access to information, global corporations and other employers are continuously searching for ways they can attract and retain the world’s top talent.

As the world’s largest Recruitment Process Outsourcing (RPO) provider, ManpowerGroup Solutions surveyed nearly 4,500 job seekers across the US, UK, Australia, China and Mexico, to better understand how employers can leverage global candidate preferences

This second report explores one of the most important—yet least understood—new dynamics of candidate preferences: branding and employer-employee trust. The research results reveal how and why employer-employee trust is a crucial factor and what savvy companies can do to effectively enhance their efforts to attract and retain talent.

The UK in Focus

Respondents from the UK made up nearly 20% of participants in the survey and the message was clear – a strong employer brand is a pre-requisite in attracting top talent.

Here, we’ve summarised some of the key factors organisations in the UK should be aware of when developing and strengthening their employer brand.